Ebiquity: Effectiveness Portal
B2B SaaS Platform
- Built the Effectiveness Portal B2B SaaS platform from the ground up
- The Optimiser — helps brands find the best way to allocate marketing spend across media, markets, and brands
- OptiBot — a private, secure AI agent that queries complicated MMM statistical data in plain English
- Capture, Measure, Insights & Intelligence tooling trusted by enterprise marketing teams worldwide
Trusted by
DisneyVirgin MediaBootsBTLidl& many more
What we built
Four core tools, designed and shipped end-to-end.
Effectiveness Portal
Every tool in one secure platform — Capture, Measure, Insights, and Intelligence, all in a single login.
The Optimiser
Instantly see where to invest — glanceable ROI, spend by media type, and side-by-side scenario comparisons.
The Optimiser + OptiBot
Get AI budget guidance without leaving the dashboard — OptiBot answers in the flow of work.
OptiBot AI Agent
Ask complex MMM models in plain English — “where do I invest a 10% budget increase?” — and get marginal-ROI breakdowns in seconds.
4
Tools delivered
From scratch
Platform
OptiBot
AI agent